The Lamborghini Urus is a high performance luxury SUV manufactured by Italian automobile manufacturer Lamborghini. It was unveiled on 4 December 2017 and was put on the market for the 2018 model year. The name comes from the urus, the ancestor of modern domestic cattle, also known as the aurochs. After four years, Lamborghini hit a major milestone, producing 20,000 of these SUVs, making the Urus the company's best-selling model in the shortest time